Heaps Normal - Non Alcohol Health Club Encré Brussels - fashion atelier, tattoo studio, music venue and specialty café Gen Z are becoming the generation shaping the future of physical retail, despite growing up online, their expectations for in‑store experiences are higher than any generation before them. New 2026 on-line research shows a clear shift: young shoppers aren’t visiting stores simply to transact — they’re looking for connection, discovery, and moments worth remem

St Kevins Arcade, Karangahape Road, Auckland. Last week the insightful New Zealand Story shared their commissioned market research to...